The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

PANTONE COLOUR OF THE YEAR

The dynamic presence of PANTONE 17-3938 Very Peri comes through in the star of the show, as we surround this happiest and warmest of all the blue hues with a palette of classics and neutrals whose essence of elegance and understated stylishness convey a message of timeless sophistication.

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